W Magazine – “Worn”

Client: W Magazine

Agency: THAT

Deliverables: Editorial Film Series

Project: Digital editorial series featuring artist & model India Salvor Menuez, trans role model Casil McArthur & musician Jillian Hervey aka Lion Babe.

Creative: How does clothing become transformative? In these films created for W Magazine’s “Worn” series, Whooden Collective in collaboration with THAT, looked to answer this question and portray a candid and genuine side of the three subjects. In India Menuez’s episode, titled “Nothing”, lack of clothing is explored. In Casil McArthur’s episode, titled “Cosplay”, she evaluates how dressing up in cosplay led her to find her true self. In Jillian Hervey’s episode, titled “The Silver Sequin Bodysuit” she reflects on first discovering her mom Vanessa Williams’ vintage bodysuit and making it her own.

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