WeWork – “Space Matters”

Client: WeWork

Agency: Jon Kallus Agency

Deliverables: Main Campaign Film + Social Media Cutdowns

Project: “Space Matters” National Campaign

Creative: Celebrating the ambitious nature of WeWork’s audience, we created a series of films meant as an inspiring and dynamic love story to their birthplace, New York City. To harness this, we shot almost 50 locations in just 2 days with 3 teams capturing content simultaneously – including aerial and nautical photography capturing the grandeur of their newest Dock 72 location.

The content strategy was a collaborative effort with our client as we forecasted a wide range of versions for consumer research and social experimentation on their owned channels.

services rendered
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