Client: New Era x MLB

Deliverables: Main Campaign Films + Still Photography

Project: Two National campaigns featuring 2018 MLB Cooperstown & Retro Classic Collection 59Fifty Caps.

Creative: Embracing history is what defines us. Whooden Collective was challenged with bringing the nostalgia of the MLB past into the present world. How would a new generation incorporate retro styles into their contemporary life? For this film, a colorfully modern world driven by the visual cues of Major League Baseball was created to feature a series of moving portraits, and silhouettes – bringing the old and the new together. The campaigns were filmed across three days in a NYC studio where stills and motion capture happened concurrently. Whooden collaborated closely with the New Era team in creating a final deliverable set that included editorial cut downs & templated stills assets for national roll out.