New Era
Strategy, campaign development and social-first content creation across seasonal launches.
Client
New Era
Overview
A key highlight in our 3-year partnership with New Era was launching their most successful collaboration to date – New Era x New Balance. The campaign for the New Balance 574 Sport silhouette & signature New Era wool 9Fifty Cap gained rapid awareness and sold out on both New Era and New Balance retail platforms.
Beyond product launches and support on important collaborations, New Era came to us for the creation of large asset banks to reflect their new brand objective, building awareness.
We worked efficiently across key product lines, redefining their content strategy. Leveraging the right influencers, models & musicians helped create strong engagement to recruit new followers to their channels.
