New Era x New Balance

Client: New Era x New Balance

Deliverables: Motion & Stills

Project: Campaign for the capsule collection featuring a revamped New Balance 574 Sport silhouette & signature New Era wool 9Fifty Cap.

Creative: With this latest collaboration from New Era x New Balance, two heritage stories came together to create a new untold narrative, directed by Thuan Tran, explored from the eyes of today’s millennial. The story takes place in New York City, where we follow heroes from different subcultures, like Marz Lovejoy, through various boroughs, getting a glimpse into their neighborhood streets and their connection to the city that shaped them. Narrated by spiritual advisor and Brooklyn cultural icon Emilia Ortiz.

services rendered
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