Nas
Music video for “The Don”.

Client
Def Jam
Overview
The Don” is the second single from Nas’ tenth studio album, Life Is Good. In this music video, directed by Aristotle Torres aka Visualized by Aristotle, Nas reaffirms his status as a “street poet”. Nas takes us on a journey through NYC in the back of a Rolls Royce Ghost and delivers a classic hip-hop performance as he stands in a burning ring of fire.
To capture car to car footage as Nas rides, we worked with renowned Aerial Film Pilot Al Cerullo – one of the only pilots allowed to fly between buildings in NYC.