Milk Makeup

Client

Milk Makeup

Overview

Over the past two years, Whooden has worked in collaboration with Milk Makeup’s creative team to create a substantial body of work, including 360 campaign assets, institutional films, evergreen content libraries for social, e-retail and e-commerce, as well as specialty installations for key retailers.

 

In Milk Makeup’s latest Anthem film, Whooden celebrated the brand’s NYC roots and its commitment to good ingredients and epic payoff. The film highlights each of the hero products responsible for taking the brand to new heights and sets the overall tone of the brand. Hero products were studied and championed through a combination of assets, which collaged live-action application footage and CGI animations built entirely in-house.The Anthem and its multiple versions were launched across in-store displays globally, social media, OOH & advertising. Diplo feat. Nicky Da B – “Express Yourself” track cements the energy of the footage and the attitude of the eclectic cast.

 

Another notable campaign was the launch of the Wu-Tang x Milk Makeup line of limited-edition lipsticks. The film stars Teyana Taylor and features an original score composed by RZA from Wu-Tang while continuing to ground the brand in its New York City heritage.

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