Milk Makeup


Milk Makeup


Over the past two years, Whooden has worked in collaboration with Milk Makeup’s creative team to create a substantial body of work, including 360 campaign assets, institutional films, evergreen content libraries for social, e-retail and e-commerce, as well as specialty installations for key retailers.


Our latest collaboration introduces KUSH 3.0. The visceral black and white campaign directed by Georgie Greville and Shreya Chopra stars three female musicians, Mereba, Charlotte Lawrence & 070 Shake.


In Milk Makeup’s Anthem film, Whooden celebrated the brand’s NYC roots and its commitment to good ingredients and epic payoff. The film highlights each of the hero products responsible for taking the brand to new heights and sets the overall tone of the brand. Hero products were studied and championed through a combination of assets, which collaged live-action application footage and CGI animations built entirely in-house. The Anthem and its multiple versions were launched across in-store displays globally, social media, OOH & advertising.


Another notable campaign was the launch of the Wu-Tang x Milk Makeup line of limited-edition lipsticks. The film stars Teyana Taylor and features an original score composed by RZA from Wu-Tang.


This is a unique website which will require a more modern browser to work!

Please upgrade today!