Mercedes Benz

Client

Mercedes Benz

Overview

Whooden was enlisted to create a global initiative celebrating a decade of Mercedes Benz Fashion by highlighting ten key designers across seven countries. We created a campaign building on the Mercedes brand heritage by giving awareness to its longstanding, global support of disruptive and forward-thinking fashion designers. This body of work enabled the brand to use final deliverables across year-long experiential activations, social media programs, digital launches & designer highlights.

 

Our collective model served the project well as our nimble & flexible footprint allowed us to scale accordingly: filmed across seven countries in two weeks with a total production timeline of four weeks from ideation to final delivery of 1,000 assets. The creative was aligned to maintain integrity throughout all deliverables matching in tone, production value & execution.

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