MCM x Rehberger

Client: MCM

Agency: Havas

Deliverables: Main Campaign Film + Social Media Cutdowns

Project: Campaign for the MCM x Tobias Rehberger handbag collaboration.

Creative: A cheeky play on Instagram’s vertical scrolling feed, the film looks over a digital “conveyer belt” which moves the new collection in the upward direction. Beautifully designed camera movements, pattern on pattern compositions and hard electronic beats highlight the collection, it’s unique pieces & functionality. The film was created by stitching together locked off plates of the bag shot against a green screen backdrop. Camera movements were then created in post against these digital canvases.

services rendered
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