Jordan

Client

Jordan

Overview

The global campaign for the 30th anniversary of Jordan Brand was commemorated with the launch of the Jordan AJXXX sneaker starring basketball player Russell Westbrook. Spanning across three filming days, we built a number of still + motion sets to highlight Russell’s game. A separate still life shoot captured special effects powder explosions which was utilized in the final Visual Effects composites of the film. The final assets create the feeling of space and high performance highlighting the AJXXX as an instrument of flight.

 

We also created short form loop-able 3D animations that highlighted the technical details of the Jordan AJXXXI sneaker.

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