Ellesse
Strategic guidance, creative direction and 360 campaign assets created for Italian heritage sportswear brand, Ellesse.
Client
Ellesse
Overview
Whooden was enlisted to adapt the iconic codes of Italian heritage brand, Ellesse, in a competitive US market. We supported seasonal collections with social-first campaigns by giving strategic guidance, creative direction and delivering ready-to-launch 360 campaign packages. Street casting talent native to key target markets was a strategic decision that helped ground the brand authentically. The campaigns highlighted the bold colors of each collection and athletic casual wear vibes.
