Ellesse

Client

Ellesse

Overview

Whooden was enlisted to adapt the iconic codes of Italian heritage brand, Ellesse, in a competitive US market. We supported seasonal collections with social-first campaigns by giving strategic guidance, creative direction and delivering ready-to-launch 360 campaign packages. Street casting talent native to key target markets was a strategic decision that helped ground the brand authentically. The campaigns highlighted the bold colors of each collection and athletic casual wear vibes.

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