Amazon Fashion

Client: Amazon Fashion

Agency: Deep Focus London

Deliverables: Motion – TVC & Digital

Project: “Style Is Open To All” featuring Liya Kebede.

Creative: In this unconventional fashion film, Liya Kebede delivers a powerful manifesto, an ode to self-expression and personal style. As she confidently walks and talks, she transforms through a series of stunning individual outfits in front of our eyes. Filmed across two days in NYC, we utilized motion control to match Liya’s footsteps as she walks across the warehouse space. Using match cuts & VFX, the transitions were massaged to feel cohesive.

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