Whooden Collective is a multidisciplinary group based in NYC that develops and produces creative for brands, agencies and media companies. From an award-winning documentary filmmaker to visionaries born out of counterculture movements in art, architecture, music, and fashion, we strive to be thoughtful and inventive while pushing to tell stories from singular perspectives. Our resources and adaptability allow us to scale for a project of any scope. The intimate nature of our collective guarantees an attentive and nurturing environment. Together, there are no creative limits to what we can envision, execute and deliver.



Garen Barsegian

Whooden Collective's founder, Garen Barsegian lends his talents to the Collective as an executive producer, and filmmaker. He has produced content spanning music videos, branded content pieces, digital spots, docu-shorts and editorial films. Garen’s directorial work is marked by a hyper-visual aesthetic reflected in his spots for New Era, WeWork, Brooks Brothers, McLaren and Glyph Tech. With an infectious creative drive, Garen strives to employ his vast production experience and passion for technology to push an inventive visual language that elevates compelling narrative.

Serban Ionescu

Director, designer, and abstract artist, Serban Ionescu is a visionary at Whooden Collective. With a background in architectural design, his evocative body of work explores a visuality that seeks to expand and subvert conventional perspectives. His notable design projects include a NY Times and Dwell Magazine featured piece, “The Miner & A Major,” an intimate five-room sleeping unit, as well as furniture design for La Colombe, a European-inspired café in Soho. Most recently, Serban has created the art object props for Barry Jenkin's upcoming feature film. His paintings, drawings and sculptures have shown in solo and group exhibits in NYC. Serban’s art-house shorts lend a fresh directorial energy and aesthetic that is ripe for multi-media content.

Maciek Jasik

Maciek Jasik’s body of work is a mesmerizing search to understand society’s relationship with the natural world while exploring ideas of identity, gender and the self. The iconic imagery he creates is marked not only by movement but also an endless combination of vivid colors. It’s no surprise that his images are quickly recognizable; they’ve been featured in almost every major publication ranging from The New Yorker, Adweek, The New York Times, GQ, WIRED US+UK, New York Magazine, Refinery29, Variety, V, Interview, VICE, Le Petit Voyeur, PDN, and many more.

Narek Gevorgian

Narek Gevorgian is Whooden Collective's multimedia artist and has experience across 3D animation, visual effects, motion graphics, game design and graphic design. His extensive skillsets garnered work with The Weinstein Company and digital spots for Glyph Tech and McLaren. Narek also designed and co-developed a hit app “Graffiti Spray Can” with over 6 million downloads on iTunes. Narek is currently exploring virtual reality using the Oculus Rift and HTC Vive.

Matt Posey

Whooden Collective's resident editor and VFX artist, Matt Posey’s visual style includes fast-paced energetic cutting and glitch art. His portfolio spans across commercial brands, music videos and TV sketch comedy. He’s cut national spots for M&M’S®, Ciroc,  Beats by Dre, Staples, Canada Dry, AT&T and JetBlue and digital spots for Saturday Night Live, Marc Jacobs, Nike and Chrysler. His credits include music video work for Depeche Mode, Rob Thomas, Phantogram, Run The Jewels, Big Sean and Squarepusher.

Thuan Tran

Photographer & filmmaker Thuan Tran is the newest member of Whooden Collective. As a product of the Streetwear Subculture and with a past as content creator for the highly influential Hype Beast – he has photographed look books for brands Gucci, New Balance, Reebok and more. His video work is equally impressive, having created films for Guess, A$AP Rocky, Volvo & GQ. Without creative inhibitions, his work is marked by an endless pursuit of the authentic.

Kate Siegel

Kate Siegel is a Whooden Collective Executive Producer, leading business development. A Parson’s School of Design graduate, with a decade long career grounded in fashion & spanning across public relations, marketing, event management & operations, she brings a diverse skill set to the Collective. Her personal aesthetic for the dynamic mix of high-low culture is a key component in her creative approach.

Jack Schurman

Jack Schurman is a filmmaker and cinematographer at the Whooden Collective. He pairs naturalistic imagery with empowering and honest narratives. A frequent collaborator with Sports Illustrated, Jack earned an Emmy for his work on their documentary short, “A Boy Helps a Town Heal,” and shot nine episodes of their Emmy nominated digital docu-series “Underdogs.” His debut feature, “Wild Home” won the Audience Award at the 2014 Camden International Film Festival.



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