Whooden Collective is a multidisciplinary studio of diverse talent, merging artful concepts, marketing vision, and full production to pilot disruptive story telling for global audiences.

Multidisciplinary Creative Studio

Moving images, stills, design, and experiential have merged into a single creative field. We were born out of this climate: multidisciplinary, digital, social & yearning to express ourselves. As such, we are relentless creators and executors – a new generation of talent – spanning across marketing, creative direction, production, digital, communications, and art.

Ideation to Delivery

An attentive, cohesive & curated thread exists from ideation to creation to delivery.

Inventive Story Tellers

Our goal is to pilot disruptive ideas to connect with a global audience in order to inspire and impact. The intimate nature of our collective creates an attentively curated and nurturing environment.


Our global reach is the product of intimate relationships we have built that enable us scale for projects of any size.



Garen Barsegian

Whooden’s founder, Garen Barsegian lends his talents to the Collective as an Executive Producer, Filmmaker, and Photographer. His decade long career in content creation spans music videos, commercials, social / digital spots, documentaries, stills & experiential projects. Garen’s directorial work is marked by a hyper-visual aesthetic reflected in his spots for WeWork, Walmart, McLaren, Chrysler and Glyph Tech. With an infectious creative drive, he strives to employ his vast production experience and passion for technology to push an inventive visual language that elevates compelling narrative.

Paul Cameron Opperman

Paul Cameron Opperman is a multi-faceted Creative Director and Writer with a special attention to words and sounds. With a career spanning across three decades, working at top global agencies as well as his own - he has written many award winning commercials and short films, most recently winning a Cannes Lion and Ad Age Viral Spot of the year for Tullamore D.E.W., as well as numerous CLIO's for clients such as Martini and Rossi and Coca-Cola. He is also a published poet & song writer on many commercial recordings.

Maciek Jasik

Maciek Jasik’s body of work is a mesmerizing search to understand society’s relationship with the natural world while exploring ideas of identity, gender and the self. The iconic imagery he creates is marked not only by movement but also an endless combination of vivid colors. It’s no surprise that his images are quickly recognizable; they’ve been featured in almost every major publication ranging from The New Yorker, Adweek, The New York Times, GQ, WIRED US+UK, New York Magazine, Refinery29, Variety, V, Interview, VICE, Le Petit Voyeur, PDN, and many more.

Kim Buisson

Kim Buisson is Whooden Collective’s Global Marketing Strategist & Account Director. While working in house at Chanel, LVMH, she honed her specialty in luxury marketing and elevated customer experience. Most recently, as a Global Marketing Director within L’Oréal’s luxury division, Kim drove a variety of product portfolios in beauty, by driving innovation and the execution of global campaigns, leading cross-functional teams, creative agencies, retail and digital experts to fulfill demanding financial and creative responsibilities.

Kate Siegel

Kate Siegel is a Whooden Collective Executive Producer, leading business development. A Parson’s School of Design graduate, with a decade long career grounded in fashion & spanning across public relations, marketing, event management & operations, she brings a diverse skill set to the Collective. Her personal aesthetic for the dynamic mix of high-low culture is a key component in her creative approach.

Serban Ionescu

Director, designer, and abstract artist, Serban Ionescu is a visionary at Whooden Collective. With a background in architectural design, his evocative body of work explores a visuality that seeks to expand and subvert conventional perspectives. His notable design projects include a NY Times and Dwell Magazine featured piece, “The Miner & A Major,” an intimate five-room sleeping unit, as well as furniture design for La Colombe, a European-inspired café in Soho. Most recently, Serban has created the art object props for Barry Jenkin's upcoming feature film. His paintings, drawings and sculptures have shown in solo and group exhibits in NYC. Serban’s art-house shorts lend a fresh directorial energy and aesthetic that is ripe for multi-media content.

Amber Grace Johnson

Filmmaker Amber Grace Johnson, is the newest member of Whooden Collective. Her work honors individuals and their truths all while pushing artistic and visual integrity. Her inventive story telling & infectious youthful spirit has enabled work with brands like Prada, Mercedes Benz, Nike, Under Armour & Rihanna’s Fenty across commercial, editorial & branded content projects. She’s most passionate about original characters, cinema reference points, unique perspectives, and vividly compelling imagery.

Narek Gevorgian

Narek Gevorgian is Whooden Collective's multimedia artist and has experience across 3D animation, visual effects, motion graphics, game design and graphic design. His extensive skillsets garnered work with The Weinstein Company and digital spots for Glyph Tech and McLaren. Narek also designed and co-developed a hit app “Graffiti Spray Can” with over 6 million downloads on iTunes. Narek is currently exploring virtual reality using the Oculus Rift and HTC Vive.

Matt Posey

Whooden Collective's resident editor and VFX artist, Matt Posey’s visual style includes fast-paced energetic cutting and glitch art. His portfolio spans across commercial brands, music videos and TV sketch comedy. He’s cut national spots for M&M’S®, Ciroc,  Beats by Dre, Staples, Canada Dry, AT&T and JetBlue and digital spots for Saturday Night Live, Marc Jacobs, Nike and Chrysler. His credits include music video work for Depeche Mode, Rob Thomas, Phantogram, Run The Jewels, Big Sean and Squarepusher.



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