Whooden Collective,
is an independent multidisciplinary studio,
born from artful pursuits,
merging marketing vision and full production,
to pilot disruptive story-telling for global audiences.

Born out of art,
music + fashion.

A constant flow of inspiration from our diverse talent enhances our commercial work, keeping us culturally-relevant.


A direct + intimate

Ideas are born from a thorough dive into our client’s strategic framework. As we move from insight to creative development, to production, post and final delivery, we are able to safeguard the integrity of a campaign across all customer touchpoints, with no extraneous layers.



A story that moves people is not the product of data-mining for zeros and ones. There is nothing binary about human universal truths that remain salient in the collective unconscious. This is where we start.



Strategy ⟶ Production ⟶ Delivery



Garen Barsegian

Whooden’s founder, Garen Barsegian lends his talents to the Collective as an Executive Producer, Filmmaker, and Photographer. His decade long career in content creation spans music videos, commercials, social/digital spots, documentaries, stills + experiential projects. Garen’s directorial work is marked by a hyper-visual aesthetic reflected in his spots for WeWork, Walmart, McLaren, and Brooks Brothers. With an infectious creative drive, he strives to employ his vast production experience and passion for technology to push an inventive visual language that elevates compelling narrative.

Paul Cameron Opperman

Paul Cameron Opperman is a multi-faceted Executive Creative Director and Writer with a special attention to words and sounds. With a career spanning across three decades, working at top global agencies as well as his own - he has written many award winning commercials and short films, most recently winning a Cannes Lion and Ad Age Viral Spot of the year for Tullamore D.E.W., as well as numerous CLIO’s for clients such as Martini and Rossi and Coca-Cola.

Maciek Jasik

Maciek Jasik’s body of work is a mesmerizing search to understand society’s relationship with the natural world while exploring ideas of identity, gender and the self. The iconic imagery he creates is marked not only by movement but also an endless combination of vivid colors. It’s no surprise that his images are quickly recognizable; they’ve been featured in almost every major publication ranging from The New Yorker, Adweek, The New York Times, GQ, WIRED US+UK, Refinery29, V, Interview, VICE, and many more.

Kim Buisson

Kim Buisson is Whooden Collective’s Global Marketing Strategist. While working in house at Chanel, LVMH, she honed her specialty in luxury marketing and elevated customer experience. Most recently, as a Global Marketing Director within L’Oréal’s luxury division, Kim drove a variety of product portfolios in beauty, by driving innovation and the execution of global campaigns, leading cross-functional teams, creative agencies, retail and digital experts to fulfill demanding financial and creative responsibilities.

Kate Siegel

Kate Siegel is a Whooden Collective Executive Producer, leading business development. A Parson’s School of Design graduate, with a decade long career grounded in fashion and spanning across public relations, marketing, event management + operations, she brings a diverse skill set to the Collective. Her personal aesthetic for the dynamic mix of high-low culture is a key component in her creative approach.

Serban Ionescu

Serban Ionescu is a Director, designer, and abstract artist, at Whooden Collective. With a background in architectural design, his evocative body of work seeks to subvert conventional perspectives. His notable design projects include a NY Times and Dwell Magazine featured piece, “The Miner & A Major,” an intimate five-room sleeping unit, as well as furniture design for La Colombe. Most recently, Serban has created the art object props for Barry Jenkin’s “If Beale Street Could Talk”. His diverse body of work has shown in solo and group exhibits around the world. Serban’s art-house shorts lend a fresh directorial energy and aesthetic that is ripe for multi-media content.

Driely S.

Driely S. is a Brazilian artist based in NYC and the newest member of Whooden Collective. Driely’s multi-media body of work spanning across photography, motion, fine-art and installation, explores her fascination with the human condition. For her, the process is as important as the final work. Her on-going experimentation with alternative processes is a constant search for meaningful self-expression which creates a spiritual connection along the way. Notable clients include Pharrell, Fila, Kanye West, Spotify, Champion, Beyoncé, Nike and Alexander Wang. Driely is currently working on a feature length documentary for the band Deerhunter.

Narek Gevorgian

Narek Gevorgian is Whooden Collective’s multimedia artist and has experience across 3D animation, visual effects, motion graphics, game design and graphic design. His extensive skillsets garnered work with Jordan and digital spots for Glyph Tech and McLaren. Narek also designed and co-developed a hit app “Graffiti Spray Can” with over 6 million downloads on iTunes. Narek is currently exploring virtual reality using the Oculus Rift and HTC Vive.

Matt Posey

Whooden Collective’s resident editor and VFX artist, Matt Posey’s visual style includes fast-paced energetic cutting and glitch art. His portfolio spans across commercial brands, music videos and TV sketch comedy. He’s cut national spots for M&M’S®, Ciroc, Beats by Dre, Staples, Canada Dry, AT&T and JetBlue and digital spots for Saturday Night Live, Marc Jacobs, Nike and Chrysler. His credits include music video work for Depeche Mode, Phantogram, Run The Jewels, Big Sean and Squarepusher.




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