About

We are an independent creative agency and production resource for global brands seeking culturally relevant campaign strategies with artful and scalable executions.

Born from artful pursuits, luxury marketing expertise, and full production capabilities, we pilot disruptive storytelling for global audiences. Our talent’s active participation in the making of culture through multidisciplinary work in the world of music, art and fashion inspires us to envision commercial projects differently.

Intimate, Transparent, Collaborative.

We believe in close creative collaboration with our brand partners and grow intimate relationships with them. We intentionally blur the lines between internal and external members on projects – allowing for quick pivots, transparency and creative coherence across all consumer touchpoints on campaigns.

Collectively Driven
Garen Barsegian
FOUNDER

Whooden’s founder, Garen Barsegian lends his talents to the Collective as an Executive Producer, Filmmaker, and Photographer. His decade long career in content creation spans music videos, commercials, social/digital spots, documentaries, stills + experiential projects. Garen’s directorial work is marked by a hyper-visual aesthetic reflected in his spots for WeWork, Walmart, McLaren, and Brooks Brothers. With an infectious creative drive, he strives to employ his vast production experience and passion for technology to push an inventive visual language that elevates compelling narrative.

Paul Cameron Opperman
EXECUTIVE CREATIVE DIRECTOR

Paul Cameron Opperman is a multi-faceted Executive Creative Director and Writer with a special attention to words and sounds. With a career spanning across three decades, working at top global agencies as well as his own - he has written many award winning commercials and short films, most recently winning a Cannes Lion and Ad Age Viral Spot of the year for Tullamore D.E.W., as well as numerous CLIO’s for clients such as Martini and Rossi and Coca-Cola.

Maciek Jasik
PHOTOGRAPHER, DIRECTOR & CREATIVE DIRECTOR

Maciek Jasik’s body of work is a mesmerizing search to understand society’s relationship with the natural world while exploring ideas of identity, gender and the self. The iconic imagery he creates is marked not only by movement but also an endless combination of vivid colors. It’s no surprise that his images are quickly recognizable; they’ve been featured in almost every major publication ranging from The New Yorker, Adweek, The New York Times, GQ, WIRED US+UK, Refinery29, V, Interview, VICE, and many more.

Kim Buisson
HEAD OF MARKETING & TALENT

Kim Buisson is Whooden Collective’s Head of Marketing & Talent. While working in house at Chanel, LVMH, she honed her specialty in luxury marketing and elevated customer experience. Most recently, as a Global Marketing Director within L’Oréal’s luxury division, Kim drove a variety of product portfolios in beauty, by driving innovation and the execution of global campaigns, leading cross-functional teams, creative agencies, retail and digital experts to fulfill demanding financial and creative responsibilities.

Kate Ingram
EXECUTIVE PRODUCER

Kate Ingram is a Whooden Collective Executive Producer overseeing production, client relations and spearheading our internal events & experiences division. A Parson’s School of Design graduate, with a decade long career in fashion across public relation and marketing, she brings a diverse skill set to the Collective. Her personal obsession with pop culture of the past and present is a key component to her creative vision and approach.

Serban Ionescu
DIRECTOR, DESIGNER & ARTIST

Serban Ionescu is a Director, Designer, and abstract Artist, at Whooden Collective. With a background in architectural design, his evocative body of work seeks to subvert conventional perspectives. His notable design projects include a NY Times and Dwell Magazine featured piece, “The Miner & A Major,” an intimate five-room sleeping unit, as well as furniture design for La Colombe. Most recently, Serban has created the art object props for Barry Jenkin’s “If Beale Street Could Talk”. His diverse body of work has shown in solo and group exhibits around the world. Serban’s art-house shorts lend a fresh directorial energy and aesthetic that is ripe for multi-media content.

Nao Endo
Associate Creative Director

Nao Endo is Whooden Collective's Associate Creative Director. Her marketing background in the luxury beauty industry provides a deep brand understanding in her approach to creative direction. Having been born in Tokyo, lived in Singapore, Paris and Vienna, she's passionate about seeking creativity in all expressions and pursued graphic design at Parsons School of Design. Her design process is rooted in research and storytelling with work spanning across digital, motion, print design, and branding.

Narek Gevorgian
VFX ARTIST, ILLUSTRATOR & ART DIRECTOR

Narek Gevorgian is Whooden Collective’s multimedia Artist and has experience across 3D animation, visual effects, motion graphics, game design and graphic design. His extensive skillsets garnered work with Milk Makeup, Jordan and digital spots for Glyph Tech and McLaren. Narek also designed and co-developed a hit app “Graffiti Spray Can” with over 6 million downloads on iTunes. Narek is currently exploring virtual reality using the Oculus Rift and HTC Vive.

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