Walmart x EKO – #WarGames

Client: Walmart

Agency: EKO x THAT

Deliverables: Motion – 12 x 15 sec short commercials

Project: A series of 12 “Sparks”, or short commercials, to play between the episodes of an interactive web show called #WarGames on Vudu, AppleTV & EKO.

Creative: As #WarGames is an interactive web-show, Whooden Collective collaborating closely with THAT, imagined how the characters would have spent their time outside of the episodes. This resulted in creating short smash-cut commercials called “Sparks” that utilized characters and plot points between episodes to ensure a seamless integration. These “in-between-moments” showcased how Walmart products & services would be used by the characters of the show. Filmed across 3 days, we recreated some of the original sets from the show as well as matched story points to imagine these moments.

services rendered
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