McLaren

Client: McLaren

Deliverables: Motion & Stills

Project: Digital content created around the McLaren 650s launch.

Creative: The 650s screams at you standing still. Few things in this world can do that. We wanted to build an aesthetic around that idea. We never show the car physically moving-even though the name of the piece is “Drive”. That was the starting point. The lighting setup we designed was meant to create a feeling of movement. That coupled with the light painting photographs we animated create the sensation of wind moving across the body panels in an artful way.

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